ABOUT

I’m a creative director and experience designer whose career has moved through graphic design, motion, film, games, immersive media, and concept development. That range has shaped how I think more than any one discipline ever could. I’ve come to see design less as a fixed craft and more as a way of solving problems through story, space, systems, and human behavior.

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I didn’t set out with a master plan to work in commercial design. I grew up making art, but it was in my early twenties, while working restaurant jobs, that I started to see creative work as something both meaningful and viable. My brother and I began taking on small design jobs for local businesses, which eventually grew into our own studio and, later, opened the door to a career in games and interactive work.

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In recent years, that path has led me into immersive wellness and mental health, where I built and directed the internal creative studio at Virtual Therapeutics. My focus there was on creating emotionally intelligent VR experiences for people who were often new to the medium and in need of clarity, comfort, and trust.

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Across everything I do, I care most about making complexity feel intuitive. I’m drawn to work that is thoughtful, humane, and quietly effective, where the design supports people without getting in their way. I care just as much about how the work gets made: through clear collaboration, steady communication, and a process that moves forward without unnecessary friction.