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MARK CVETKOVICH

CREATIVE DIRECTOR | EXPERIENCE DESIGN | VISUAL DEVELOPMENT

I lead immersive and interactive projects, shaping visual systems that turn complex ideas into clear, atmospheric, human-centered experiences.

Bloom — VR world design for guided relaxation app

48%

Reduction in Stress

34%

Reduction in Depression

32%

Reduction in Anxiety

Designing a VR therapeutic experience that delivers measurable emotional and behavioral impact in the real world.

THE ROI OF SERENITY: Bloom

Bloom’s impact extended beyond self-reported wellness, with measured effects that pointed to improved workplace performance.

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ENGINEERING STRATEGIC TENSION: Scene it?

Leading the transition of a legacy DVD franchise

To enhance player agency, a high-stakes wagering mechanic shifted the experience from passive trivia to a strategic test of confidence. 

INFRASTRUCTURE OF IMMERSION: Summit

Leading the strategic rescue and complete redesign of a stalled VR experience

An inherited project stalled by uncanny characters and a fragmented narrative led to a total overhaul centered on emotional resonance, accessibility for non-gamers, and story clarity. 

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GIVING FORM TO STARPOWER: Tara Shakti

Scaling brand values through a mascot-led visual system

Translating the idea of “starpower” into a visual identity required a character that could live beyond a single illustration. 

Visual systems for complex endeavors. Let’s build something.

© 2026 Mark Cvetkovich

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