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OVERVIEW

Scene It? began as a well-known DVD trivia franchise. My role was to lead its transition to mobile, rethinking the experience from the ground up so its flow, interaction, and visual identity felt native to phones and everyday play rather than carried over from the living-room format that made it famous.

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ROLE & SCOPE

I was tasked with defining the direction of Scene It?’s move to mobile. That work included redesigning game flow, developing new mechanics such as wagering and category selection, and establishing the visual style for each version of the game.

Game Flow: Restructuring play so the experience felt native to mobile rather than inherited from its DVD origins.

Mechanics Design: Introducing systems like wagering and category selection to increase strategy, agency, and replayability.

Visual Development: Defining the art style and presentation approach for each version of the game.

Mobile Adaptation: Translating a living-room franchise into something better suited to phones and everyday play.

BUILDING DISTINCT WORLDS WITHIN A SHARED SYSTEM

Creating thematic identities across the mobile line

Beyond game flow and mechanics, the mobile line required a visual direction that could expand the franchise without fragmenting it. I developed the creative direction for each title, defining its visual identity, tone, and thematic world while maintaining a common foundation across the series.

The line ultimately included six apps spanning horror, romance, general movie trivia, and Pixel Flix, an 8-bit-inspired title that connected directly back to a mini-game format from the original DVD series. Each version was designed to feel distinct in personality and atmosphere while still belonging to a larger, coherent system.

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Horror title screens — tone, layout, and interaction designed for mobile play

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DESIGNING FOR ENGAGEMENT BEYOND THE GAME BOARD

Reintroducing strategy through mobile-first mechanics

Beyond game flow and mechanics, the mobile line required a visual direction that could expand the franchise without fragmenting it. I developed the creative direction for each title, defining its visual identity, tone, and thematic world while maintaining a common foundation across the series.

The line ultimately included six apps spanning horror, romance, general movie trivia, and Pixel Flix, an 8-bit-inspired title that connected directly back to a mini-game format from the original DVD series. Each version was designed to feel distinct in personality and atmosphere while still belonging to a larger, coherent system.

OUTCOME

The Scene It? mobile line successfully translated a living-room franchise into a flexible mobile experience built for everyday play. It demonstrated that legacy brands can evolve without losing identity, and that cohesive systems make it possible to scale across multiple titles without sacrificing clarity or accessibility.

This project reinforced a core belief that still guides my work: strong interaction foundations and purposeful creative direction are what make individual features meaningful. When the system is sound, the experience can expand without coming apart.

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Visual systems for complex endeavors. Let’s build something.

© 2026 Mark Cvetkovich

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